Whether you’re just starting in email marketing or you are already familiar with it, then you know that emails are one of the best ways to promote and build relationships with new customers and increase revenue.
There are a lot of questions that come to mind once you mention email marketing،
Should Offers be made to subscribers of weekly newsletters only? Can I use email to explain a service to customers? What about email summaries?
These are all important questions that need answers, but before answering them, we need to answer the question which is “what are the types of email marketing” to help us determine what we really need.
In this article, we’ll explore the different types of emails you can send. This information should help you make an informed decision about choosing the type of email that is most suitable for you and how to use it..
1. Welcome Messages
The importance of these messages especially comes from the rate of opening and reading, where customers read a welcome email 40 percent more than the entire sent emails within the next 180 days.
This message is suitable at the beginning of communication with potential clients considering the assumption that they are not ready to do business.
In fact, research shows that only 25% of potential customers are ready immediately for sales, while 50% of potential customers are qualified but not ready yet, so the first email is crucial to drive leads and urge them to purchase.
When you start your welcome message with a personalized message and link it with a personal touch, this will double your email opening rate, to eventually double your direct sales messages.
So, don’t introduce a new product or service before building a relationship with the customer, just work on giving a good first impression – an impression that clarifies your knowledge and professionality.
Many companies and organizations send newsletters to stay at the forefront of their recipients ‘ concerns.
Most companies use email newsletters as the basis for email marketing to tell customers about your business, view employee profiles and major events.
Before you start creating newsletters, you’ll need to define your goal, what do you want your newsletter to achieve? You may want to spread awareness of the industry or become the first brand they think of when they need to purchase a product or service in your field, or your goal may be to increase engagement so you attract new customers to your list as you set your goal, think of metrics you can use to track your progress.
This constant communication will help you retain customers, and gather valuable insights about them as well as enable you to identify your customers’ interests and determine the best ideas to offer.
Don’t forget to make sure you use marketing CRM to send your emails and track metrics.
3. Custom Emails
Personalized emails, or also known as stand-alone emails, contain information about only one piece of information for your company, for example, you can notify your target audience of a new service you have created or information about how to use a service or offer a discount on a specific product.
Simply personalized emails help you provide personalized information to prompt customers to take action on your services.
While there are situations where all your subscribers must be notified, such as a new offer at a specific time or a price change case such as Auto apps, unlike newsletters, personalized messages can focus on achieving actual results to prompt a customer to take action.
Since there is only one message and one target, which is an advantage it will be easier for you to keep track of the specific metrics.
4. Re-engagement Emails
If the results show that part of your subscriber’s list is inactive, it may be time to send a re-engagement email, request feedback, or do a poll that is seen as an excellent way to get your business back on their mind; they’ve become aware of your business, and you have new comments and opinions to work on to improve your marketing
According to the active campaign.
Turning an inactive customer into a customer again is five times cheaper than getting a completely new one.
Plus, regardless of the result of this email, you’ll be able to clean up your mailing lists.
5. Transaction email
For example, if you are registering for an industry-specific webinar, you will fill out a form and then receive an email to thank you, giving you the login information to join.
If you have left products in the cart of the site, it will send you a message urging you to complete your order, as well as messages you receive from e-commerce sites confirming your order and giving you shipping information and other details about your recent purchase.
This type of email is of high importance as customers expect these messages to arrive in a greater proportion than all other types of mail, so you need to take care of this part and pay attention to the impression that your email leaves on customers.
These are the most important types of emails, which are a great way to diversify your content and marketing strategy while checking opening rates and click rates compared to others in the industry…
also, you need to pay attention to your needs and your customer`s needs, focusing on presenting them in a way that reflects your brand better.